Case Study:
Operational overhaul for a fast-growing construction company
Project Overview
The Client
A family-owned general contracting firm specializing in high-end remodels and custom additions across Central California. With steady growth and $4M+ in annual revenue, the business was profitable but chaotic — the owner remained involved in daily execution, and systems hadn’t evolved to match its scale.
The Callenge
Despite consistent revenue, inefficiencies mounted as the business grew. Roles were loosely defined, workflows varied, and communication broke down. Financial tracking lived in spreadsheets managed by the owner, creating bottlenecks and limiting visibility — ultimately threatening long-term scalability.
Our Role
Flip Fractional stepped in as a Fractional COO to implement structure and accountability. We streamlined workflows, clarified roles, and introduced scalable systems for financial oversight and operations. Our ongoing partnership ensured efficiency, alignment, and consistent progress from strategy through execution.
With our Fractional COO and CFO expertise, we:
- Conducted a full audit of project workflows, communication channels, client experience, and internal tools
- Mapped current state vs. ideal state across all operational touchpoints
- Delivered a phased, prioritized roadmap outlining quick wins, foundational fixes, and longer-term strategic initiatives
- Assessed current team responsibilities and workload distribution
- Redesigned the org chart to support growth, reduce dependency on the founder, and improve accountability
- Created detailed role definitions, KPIs, and SOPs for office staff, field teams, and contractors
- Standardized processes across the business—including project kickoff, job costing, materials management, client updates, and close-out procedures
- Introduced a centralized project management platform to streamline communication and reduce reliance on email and text threads
- Built internal dashboards to track key operational and financial metrics in real time
The Flᴉp Effect
Our operational audit and strategy yielded fast, long-lasting results saving both time and increasing bottom line
Hi, I'm Inbar
Founder & Principal Consultant
Before founding Flᴉp, I spent years inside high-growth companies leading retail, finance, and operations across national brands.
But what shaped me most wasn’t the boardrooms.
It was the time I spent working directly with small business owners: the store managers, franchisees, and founders trying to grow without the right tools or support.
They were running multimillion-dollar operations with no financial visibility, no clear systems, and way too much pressure on their shoulders.
I saw firsthand how often great brands stall, not because they lack vision, but because they outgrow their infrastructure.
That’s why I built Flip: to close the gap between ambition and execution.
Today, I work with businesses that are scaling fast but struggling behind the scenes.
My job is to bring structure, clarity, and calm to the chaos, so leaders can make smart decisions, protect their profit, and scale without burning out.
Let’s fix what’s slowing you down.
We step in as fractional CFOs, COOs, and CSOs for brands that are scaling fast and need real infrastructure to support it. In one conversation, we’ll show you how we work, what we look for, and where we drive results.