Built to scale with you
Flip Fractional is the strategic backbone for high-growth businesses, bringing plug-in CFO, COO, and CSO leadership exactly when and where it’s needed.
Our Journey
Born from the inside
We’ve been in the room where the numbers didn’t add up.
Where ops were duct-taped. Where strategy meant “gut feeling.”
Flip was built by operators, not observers. After years leading finance, operations, and growth inside high-velocity brands, we saw the same problem over and over: companies scaling revenue faster than infrastructure.
So we built the team we wish we had: fractional leaders who move fast, think long, and make the backend as strong as the brand.
The Flᴉp Effect
2024: New Services Launch
We proudly introduced new financial and strategic consulting services, empowering our clients to achieve their goals more effectively.
2023: Rebranding Efforts
We redefined our brand identity, reflecting our mission to provide innovative solutions to our clients in the consulting space.
Hi, I'm Inbar
Founder & Principal Consultant
Before founding Flᴉp, I spent years inside high-growth companies leading retail, finance, and operations across national brands.
But what shaped me most wasn’t the boardrooms.
It was the time I spent working directly with small business owners: the store managers, franchisees, and founders trying to grow without the right tools or support.
They were running multimillion-dollar operations with no financial visibility, no clear systems, and way too much pressure on their shoulders.
I saw firsthand how often great brands stall, not because they lack vision, but because they outgrow their infrastructure.
That’s why I built Flip: to close the gap between ambition and execution.
Today, I work with businesses that are scaling fast but struggling behind the scenes.
My job is to bring structure, clarity, and calm to the chaos, so leaders can make smart decisions, protect their profit, and scale without burning out.
Meet Our Team
Get to know the talented professionals behind our consulting services.
Morgan Floyd
Office Manager
Morgan keeps the engine running. From schedules and systems to behind-the-scenes ops, she makes sure nothing falls through the cracks. She’s the reason things show up on time, meetings run smooth, and the team stays focused on what matters.
Eduardo Eguado
Partnership & Growth Manager
Eduardo is the bridge between Flip Fractional and the brands we work with. He builds strong partnerships, keeps communication clear, and makes sure clients have everything they need to hit the ground running. His focus is simple: set every relationship up for long-term success.
Bella Fonseca
Financial Analyst
Bella turns raw data into decisions. She builds the models, dashboards, and margin breakdowns that help founders see what’s working — and fix what’s not.
From tracking channel performance to pressure-testing pricing, she makes sure every number tells a story worth acting on.
Inbar Madar
Founder, Principal Consultant
Inbar leads strategy and execution at Flᴉp, working hands-on with clients to strengthen operations, fix profit leaks, and build scalable systems that fuel growth.
Kayla Oberlin
DTC Operations Consultant
Kayla supports our DTC clients by optimizing fulfillment, streamlining workflows, and building backend systems that keep pace with rapid growth.
What we believe in
We believe in infrastructure that grows with you; not against you.
We don’t do performative playbooks, and we don’t sell slide decks. We roll up sleeves and build systems that scale. Fast.
Our work is rooted in clarity, accountability, and results. If it doesn’t drive insight or margin, it’s noise.
We’re not the quiet consultants in the back; we’re the embedded partners in the work, right there with you.
What Our Clients Say
Ready to build what’s next?
Let’s talk about where you are, what’s breaking, and how we can help you scale with more control, margin, and clarity.